{"id":4456,"date":"2022-05-05T11:24:15","date_gmt":"2022-05-05T09:24:15","guid":{"rendered":"https:\/\/www.copyright.eu\/?post_type=docs&p=4456"},"modified":"2022-05-09T09:55:36","modified_gmt":"2022-05-09T07:55:36","password":"","slug":"proteger-un-concept-par-des-moyens-alternatifs","status":"publish","type":"docs","link":"https:\/\/www.copyright.eu\/en\/docs\/proteger-un-concept-par-des-moyens-alternatifs\/","title":{"rendered":"Prot\u00e9ger un concept par des moyens alternatifs"},"content":{"rendered":"

D\u00e8s les pr\u00e9mices du concept, le premier r\u00e9flexe pour un entrepreneur sera de ne pas donner d\u2019informations \u00e0 ses interlocuteurs et d\u2019\u00e9viter de diffuser des business plans exhaustifs. Le secret<\/b><\/a> est la meilleure protection d\u2019une id\u00e9e. <\/span>

Ensuite, il convient de d\u00e9crire cette id\u00e9e<\/b> ou innovation li\u00e9e au concept dans un document tenu secret, le plus d\u00e9taill\u00e9 possible, avec tout document concern\u00e9\u00a0: sch\u00e9mas, illustrations, photos, chartes, titres de propri\u00e9t\u00e9 intellectuelle obtenus, mat\u00e9rialisation, \u00e9l\u00e9ments prouvant des investissements humains et financiers, une explication de l\u2019aspect novateur, avec id\u00e9alement une \u00e9tude de march\u00e9 (ou pige march\u00e9) pour d\u00e9montrer la nouveaut\u00e9 du concept par rapport \u00e0 l\u2019existant. Il est recommand\u00e9 de se faire accompagner par des cabinets de conseils ou des avocats afin de r\u00e9aliser un dossier des plus complets. Il est important de d\u00e9montrer dans ce dossier l\u2019originalit\u00e9 de l\u2019id\u00e9e, les investissements, sa potentialit\u00e9 \u00e9conomique et sa valeur ajout\u00e9e, car ces \u00e9l\u00e9ments seront d\u00e9cisifs en cas de conflit. <\/span>

Cependant, il sera souvent n\u00e9cessaire pendant la mise en place du concept de rechercher des partenaires et investisseurs, ce qui revient \u00e0 divulguer le concept. <\/span>

Il est alors important de se procurer une preuve d’ant\u00e9riorit\u00e9<\/b> pour pouvoir prouver la titularit\u00e9 du concept et sa cr\u00e9ation \u00e0 une date certaine, notamment en cas de copie ou de contestation future par un ancien partenaire peu scrupuleux. Plusieurs moyens sont possibles, comme l\u2019envoi d\u2019une LRAR non-ouverte \u00e0 soi-m\u00eame, le d\u00e9p\u00f4t d\u2019enveloppe Soleau aupr\u00e8s de l\u2019INPI, d\u2019un huissier ou bien d\u2019un certificat avec horodatage \u00e9lectronique qualifi\u00e9 comme le certificat Copyright.eu<\/a>. Il revient \u00e0 l\u2019entrepreneur de choisir le moyen le plus adapt\u00e9 \u00e0 son besoin (pour plus d\u2019information, consulter notre fiche d\u00e9di\u00e9e<\/a>).<\/span><\/span><\/p>\n

Cette \u00e9tape est tr\u00e8s importante en cas de litige pour non-respect de la confidentialit\u00e9, mais aussi en cas de concurrence d\u00e9loyale, car elle constitue un \u00e9l\u00e9ment de preuve.\u00a0

Pour ensuite communiquer avec les tiers (collaborateurs, prestataires, partenaires \u00e9conomiques, financement\u2026) pendant l\u2019\u00e9laboration et lancement du concept, il sera n\u00e9cessaire de s\u00e9curiser juridiquement les \u00e9changes avec un accord de confidentialit\u00e9 (ou Non-Disclosure Agreements \u2013 NDA \u2013 en anglais)<\/b>, en indiquant dans cet accord les d\u00e9marches ayant \u00e9t\u00e9 faites pour s\u00e9curiser le concept, et de conserver ce contrat pr\u00e9cieusement. Cela t\u00e9moigne de la vigilance de l\u2019entrepreneur sur la s\u00e9curisation de son concept dans sa communication et permet de dissuader une potentielle concurrence. La violation de l\u2019accord ouvre droit \u00e0 des dommages et int\u00e9r\u00eats.<\/span>

De plus, il est aussi possible de s\u00e9curiser le concept dans les divers contrats<\/b> qui seront n\u00e9cessaires de r\u00e9aliser durant sa vie. Ainsi, le cr\u00e9ateur peut, selon les besoins et en respectant la l\u00e9galit\u00e9, inscrire une clause de non-concurrence, d\u2019exclusivit\u00e9 ou encore une clause d\u2019exploitation et\/ou de perfectionnement de l\u2019id\u00e9e. Selon le succ\u00e8s commercial du concept et s\u2019il est exploit\u00e9 sous format de franchise, la s\u00e9curisation du concept peut \u00eatre \u00e9galement inclus dans le contrat de franchise.<\/span>

Cette contractualisation du concept peut \u00eatre source de s\u00e9curisation, mais aussi de valorisation<\/b> du concept afin de lui faire prendre de la valeur \u00e9conomique. L\u2019outil contractuel, en plus de la propri\u00e9t\u00e9 intellectuelle si applicable, est important pour permettre de construire la valeur commerciale. <\/span>

Cet effort de concr\u00e9tisation, s\u00e9curisation et valorisation par divers moyens de ce qui \u00e9tait \u00e0 la base une id\u00e9e va permettre a posteriori<\/i> de pouvoir pr\u00e9tendre \u00e0 la protection compl\u00e9mentaire permise par la concurrence d\u00e9loyale<\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

En plus de veiller \u00e0 ce que certains \u00e9l\u00e9ments du concept obtiennent une protection par le droit de propri\u00e9t\u00e9 intellectuelle correspondant (voir notre article pr\u00e9c\u00e9dent), il est int\u00e9ressant de chercher \u00e0 s\u00e9curiser son concept, s’il devait rester non prot\u00e9geable du fait qu\u2019il soit plus ou moins abstrait.<\/p>\n","protected":false},"author":1003,"featured_media":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"doc_category":[91],"doc_tag":[100,172,181,174,178,101,179,170,173,180],"class_list":["post-4456","docs","type-docs","status-publish","hentry","doc_category-idees-et-concepts","doc_tag-comment-proteger-ma-creation","doc_tag-comment-prouver-mon-concept","doc_tag-contractualisation-dun-concept","doc_tag-droit-des-concepts","doc_tag-materialisation-dun-concept","doc_tag-preuve-danteriorite","doc_tag-protection-par-le-secret","doc_tag-proteger-mon-concept","doc_tag-securiser-mon-concept","doc_tag-valorisation-dun-concept"],"year_month":"2025-10","word_count":616,"total_views":"222","reactions":{"happy":"0","normal":"0","sad":"0"},"author_info":{"name":"Emmanuelle Gaillard","author_nicename":"manue","author_url":"https:\/\/www.copyright.eu\/en\/author\/manue\/"},"doc_category_info":[{"term_name":"Id\u00e9es et concepts","term_url":"https:\/\/www.copyright.eu\/en\/docs-category\/idees-et-concepts\/"}],"doc_tag_info":[{"term_name":"comment prot\u00e9ger ma cr\u00e9ation","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/comment-proteger-ma-creation\/"},{"term_name":"comment prouver mon concept","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/comment-prouver-mon-concept\/"},{"term_name":"contractualisation d'un concept","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/contractualisation-dun-concept\/"},{"term_name":"droit des concepts","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/droit-des-concepts\/"},{"term_name":"mat\u00e9rialisation d'un concept","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/materialisation-dun-concept\/"},{"term_name":"preuve d\u2019ant\u00e9riorit\u00e9","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/preuve-danteriorite\/"},{"term_name":"protection par le secret","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/protection-par-le-secret\/"},{"term_name":"prot\u00e9ger mon concept","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/proteger-mon-concept\/"},{"term_name":"s\u00e9curiser mon concept","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/securiser-mon-concept\/"},{"term_name":"valorisation d'un concept","term_url":"https:\/\/www.copyright.eu\/en\/docs-tag\/valorisation-dun-concept\/"}],"_links":{"self":[{"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/docs\/4456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/docs"}],"about":[{"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/types\/docs"}],"author":[{"embeddable":true,"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/users\/1003"}],"replies":[{"embeddable":true,"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":0,"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/docs\/4456\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"doc_category","embeddable":true,"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/doc_category?post=4456"},{"taxonomy":"doc_tag","embeddable":true,"href":"https:\/\/www.copyright.eu\/en\/wp-json\/wp\/v2\/doc_tag?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}